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For women who wear lingerie as a love letter to themselves.
Up to 50% off selected pieces. View the full sale via:
320,243 followers395 following1,207 posts
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Lazy weekends. The beautiful Moe in her Daphne Swimsuit.
Thank you for sharing x
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Our sale continues with up to 50% off selected pieces instore & online.
View the sale in full from our bio »
The incredible Jemima in her Lulu for @stylelikeu What an inspiration ♡
16 bands are here!
Thanks to an overwhelming number of requests we are very excited to offer Lulu Underwire through to a 16B-D.
All other sizes of Black Lulu UW are restocked too x
We had the pleasure of meeting Taji during our travels to Rarotonga. Taji wears her Lilith Midline for Lonely Girls ♡
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Alma love sent from the beautiful Jess.
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Dream days with dream girls. Our new swim campaign underway in the magic of the South Island
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Take up to 40% off selected pieces of swimwear. Access the full sale via link in our bio »
End of season markdowns are here. Take up to 50% off selected lingerie & swim pieces.
Access via link in our bio »
Lena in the Alma Swimsuit for @nylonmag
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Our full size break of Bonnie Black & Ivory is now replenished instore & online. Get in quick before they’re gone x
We ♡ your snaps. Our Ponsonby customer Kealan mix & matching her Lonely sets x
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Holiday's end. Beck from @anorganisedlife in the Alex Swimsuit.
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Victoria lounging in Lexi.
We love seeing your photos, thank you to everyone who shares with us x
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Our custom Dark Lily print finished with cross over lattice detailing.
Harper, available in both a Midline & Softcup from our flagships & webstore.
Holiday dreaming. @jessicavanderleahy in the Alma Swimsuit ♡
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Scalloped lace & signature strapping.
The beautiful Prairie in her Winona.
Thank you for sharing x
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Happy holidays to all our Lonely girls.
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Lulu Softcup on Carter ♡
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Prettiest paisley for our Billie Softcup ♡
Pop into one of our flagships to try on our full collection. Open till 8pm tonight x
Extended opening hours at our flagships tomorrow & Friday, 10am - 8pm.
Pop in & visit our dream team. We’d love to see you! x
Our Daphne Bikini, a full underwire style bikini with cross over detailing through the back.
Paired with the matching high-waist Daphne Brief.
Photographer & storyteller Isabella in her Lulu for Lonely Girls ♡
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For our NZ & Aus girls, if you’d like your Lonely to arrive before Christmas order by midnight tonight.
Complimentary shipping on all NZ & Aus orders
Delicate layers of sheer metallic mesh for our Thea
Pop into one of our flagships in Newmarket, Ponsonby or Wellington to try on our full collection x
Our classic Dita swimsuits are back ♡
Available in a limited number from our flagships & webstore.
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A reminder to our US & UK girls, place your order no later than the 15th to receive your Lonely by Christmas
Complimentary standard shipping, see our webstore for more x
@kyliejenner in her Lexi Underwire.
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Rippling pleats & fine Rouleau strapping.
The loveliest Lexi in Flint.
Ophelia in the Edith, sent from a dreamy looking island in Greece
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Let them make their own choice, in their own time. Lonely gift cards available from our flagships x
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