Part 1 of 5 videos.
For our big NEW 2017 ROCK GEAR launch from UNDER ARMOUR - they asked if they could shoot two of my workouts as part of our marketing campaign.
I said no.
My workouts are my daily anchor and they're off limits to camera crews because I don't like distractions and it's not my style to film them.
They came back again and asked if I would reconsider but it was my entire team of execs and reps: @underarmour, @sevenbucksprod, @sevenbucksds, WME agents and The Garcia Companies. All said the fans would love it and it'll be great for our global campaign.
I agreed to the request. But had only request of my own.. Stay the f*ck outta my way.
Actually, I was nicer.
Kindly, stay the f*ck outta my way.

They did.
We shot two workouts. One in Hawaii and one in LA.
Our new #RockGear officially drops on APRIL 5th.
Let it begin.
#IronParadise #UnderArmour #BeUnstoppable