The Spring collection is about injecting a new energy into the codes of Proenza Schouler and explores different parts of our brand’s DNA. We wanted to evoke the idea of cultural collage and experimentation. Explore the new collection in stores now, and tune in to watch our Fall Winter 2017 show live on February 13, 2017 at 1pm EST on proenzaschouler.com. -L+J #proenzaschouler
In the week leading up to the show, we work on styling the collection into different looks. Over the course of a few days, we try hundreds -- maybe even thousands of different combinations -- most of which get edited out. -L+J #proenzaschouler
We draw the collection together over a two-week period. This collection was different from other seasons in that each look evolved quite a bit from the original sketch as is usually the case for longer seasons. The development process was very much an evolution this season, and we worked with craftsman in twelve different countries for the various groups in the show. -L+J #proenzaschouler
Each season we explore different shapes and proportions on a model before we start sketching a new collection to find a silhouette that feels right for the mood we are in. For Spring, we were interested primarily in the idea of movement — cutting fabrics on the bias or pleating them and letting things fall into different shapes was a starting point. -L+J #proenzaschouler
Over the next few days we’ll be posting a behind the scenes look at how Spring 2017 came together. As always, the collection started with a spontaneous mix of ideas that eventually came together to form what you saw on the runway. -L+J #proenzaschouler
After months of careful planning, Proenza Schouler is pleased to announce its decision to break from the traditional ready-to-wear calendar in order to pursue a business model more aligned to the realities of commerce today.
Beginning with Spring/Summer 2018 Proenza Schouler will consolidate its main runway and pre collection into one collection shown to buyers and press twice annually in July and January. This first unified collection will be shown in Paris aligned with the timing of Haute Couture in July 2017.
Currently a large percentage of the brand's sales are placed during the pre-collection market with the smaller balance going to the runway delivery, which, in truth, is the heart and soul of the Proenza Schouler brand. This shift in strategy will ensure that Proenza Schouler’s runway collection, including both ready-to-wear and accessories, will be the focus of buys and deliver to stores earlier, thus giving them a longer life at retail. The collection will be divided into monthly deliveries each representing key groups from the show.
As the brand prepares the global launch of Proenza Schouler fragrance in collaboration with L’Oréal Luxe in 2018, a more pronounced international presence is a key initiative. This move to Paris will aid in achieving the company’s short and long-term goals, and enable the organization to function in a way that is more aligned with the demands of the industry today.
The Fall/ Winter 2017 show will take place in New York on February 13th, 2017 as originally scheduled.
#J20 Art Strike
"This call concerns more than the art field. It is made in solidarity with the nation-wide demand that on January 20 and beyond, business should not proceed as usual in any realm. We consider Art Strike to be one tactic among others to combat the normalization of Trumpism—a toxic mix of white supremacy, misogyny, xenophobia, militarism, and oligarchic rule. Like any tactic, it is not an end in itself, but rather an intervention that will ramify into the future. It is not a strike against art, theater, or any other cultural form. It is an invitation to motivate these activities anew, to reimagine these spaces as places where resistant forms of thinking, seeing, feeling, and acting can be produced.
We address ourselves to the people who make our cultural institutions run on a daily basis, including many of our own friends and colleagues. Those who work at the institutions are divided in multiple and unequal ways, and any action taken must prioritize the voices, needs and concerns of those with the most to lose. However you choose to respond to this call, Art Strike is an occasion for public accountability, an opportunity to affirm and enact the values that our cultural institutions claim to embody.
The disruptions of J20 are just the beginning. They will resonate with the Women's March on Washington, D.C. and other cities on January 21, and will stand as beacons of ungovernability as the darkness of the Trump era descends upon us. Let us assemble for the protracted battles that have long been underway, and those on the horizon." #j20#whyimarch