Searching for examples that are practical, affordable and informative, ZERI concentrates its efforts building on local expertise and culture within the local ecosystem, and using what is available.
To achieve this dramatic shift, the economy has to evolve from a core business based on a core competence, to a portfolio able to generate multiple benefits for business and society – and one that puts nature back on its evolutionary and symbiotic path.
For example, a coffee company can generate income from its core business – selling coffee – but less than 0.2% of the coffee bean ends up in your cup. The rest is considered waste. The same coffee company could generate revenue from the mushrooms farmed on that organic waste, and whatever is left of the protein rich fungi is excellent animal feed and great for worms who turn it into a natural fertiliser. The cycle is unbroken and we see how one revenue model can be transformed into a model that provides three or four different sources of income and employment.
Source: circulate.com (2/2)
Een circulaire WC? Jazeker! Sinds kort zijn zelfs onze toiletten circulair ingericht. Sterker nog: de dispensers en het papier van @mysatinoblack zijn Cradle To Cradle gecertificeerd. Als eerste. Wereldwijd.