Happy Friday y'all! For the folks who are trans, queer, gender non-conforming, my boy Caden @nowwearefreeforever and I are hosting a meet up/photo shoot on Monday in San Francisco for a project we're working on. Slide though! DM me for the details. Can't wait to meet all you beautiful people
TREND: HIS AND/OR HERS
An interesting fact for #NationalFragranceDay… in times of political or economic unease, coastal fragrances which carry a hint of escapism often become more popular. Well, it could be cheaper than a holiday!
Non-gender biased packaging is another interesting fragrance related trend currently emerging amongst millennial-targeting luxury and premium brands. ‘Unisex fragrances are popular with consumers who care about expressing their individual personality through their fragrance…’ observes Eleanor Dwyer (EuromonitorInternational) ‘they don’t want to be assigned a standard fragrance based on their gender’.
Similarly, Louis Vuitton, who launched their first perfume collection last year, noted that although some of their frangrances might smell ‘feminine’, they would not be labelling them ‘pour femme’.
Is this part of an greater trend-for-blend between the worlds of masculine and feminine? We’ve seen the barriers between physical & digital or even real & artificial become increasingly blurred… why not this? It would certainly make life easier!
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That's this Friday for everyone who does keep track of the date (ie me) ~ Danny