If you are reading this, you probably already have an Instagram account. But do you actually know what your Instagram account represents? If you regularly posting on your account and care about your engagement rates and how many followers you are getting then you are probably on Instagram for a reason. If you want to grow on Instagram it is crucial that you identify what your account represents and who your audience really is. This way you will be able to use different growth strategies that will allow you to put your content in front of the right users who are more likely to be interested in it.
Here are the main types of accounts you will find on Instagram:
Personal accounts: These are the accounts that most people have on Instagram. The usual accounts with pictures from someone’s daily life. Their purpose? Just having an account on Instagram and sharing pictures related to them and their interests.
Personal Influencer accounts: These are the accounts of people who can be influential. They are usually associated with a specific niche (e.g fitness, camping) and feature one person. They are like a personal account but tend to have a niche. These accounts often get high engagement due to their high quality content and are also likely to get many shoutout deals from brands and companies that want to advertise their products and services.
Niche influencer accounts: These accounts don’t often feature a single person. They tend to share pictures related to the niche they represent (e.g Music production accounts which post pictures related to music production, such as studios and music production equipment).
Business accounts: These accounts are created around a business that provides products and services. They are used for promotion purposes as well as for brand building and engagement with customers.
So can you now identify which category your account lives in? If so, then that’s a great sign. You know your identity on Instagram and you can work on your goal by using different growth strategies. [Click the link in our bio to get a copy of our Instagram Growth eBook for FREE]. If you can’t figure out your Instagram identity, we are always here to help!
Love breeds love. It's that simple. With everything that has been happening, I think it's important not to forget that. Revenge and hate are not the answer. Hate breeds hate. We need more love, more compassion, and more unity. Let's be loving, caring, and positive AF! We can be the change. We are the fucking CHANGE! #bethechange#belovingaf#lovebreedslove#positivityandprofanity@the_2_ps